"Goodbye, Horses" Zine –
→ Designed the Bum Diary's first print edition in collaboration with the Riverside Art Museum
march - april 2025
When my closest friends and I came together in the summer of 2024 to create the foundations of Bum Diary, it was on our goal list to expand our initial plans of being an internet-centric blog and move onto print. We didn’t know it would happen as fast as it did (within 6 months of being public!), or with a sponsorship from the Inland Empire‘s focal point for art, the Riverside Art Museum, but it happened!
Growing up visiting RAM (mostly at The Cheech exhibition) and having close ties to the city of Riverside because of my dad, I knew this was a special opportunity for me and my collaborators to create a tangible piece that further our mission of storytelling. What a nice measurable to show our reach!!!
HOW DID THIS HAPPENED?
Since launching our blog in September of 2024, our audience and reader based grew to volume that struck the local I.E. creative scene and in partciular, Mariah Green– a curator at the Riverside Art Museum who apparently had been keeping a close eye on our work since the beginning. That’s the power of Instagram talking...
Mariah explained to our team in a Zoom that she was hosting an April exhibition called “Eclipse: What’s Your Perspective” and that she would also be interesting in contributing a 4-page written piece to our zine which would accompany 16 pages of whatever we want. Thus, birthed “Goodbye, Horses”...
ROLE
Art Direction
Product Designer
TOOLS
InDesign
TEAM
Benjamin Uribe Design Director
Christopher Buchanan Editor-in-Chief
Mariah Green Riverside Art Museum Curator
Gio Sotomayor Photographer
Johnathan Arellano Writer
Litzy Cruz Assistant Designer
Juan Karlo Muro Manufacturer
👬 Tranforming a digital brand into print
FOCUS
A fun, informal introduction/about section about Bum Diary, its members, and mission
Design a zine that speaks the same visual language as our already established design direction, but with a twist
Lay a strong foundation for a print series that we could expand on!
PRIORITIZATION
Make the zine look professional – no grammatical errors and unintentional design mistakes
Make our brand identity clear
Fit for a 8.5 x 11in size guide
FEATURES
Cover Page 1
Meet the Team + Directory 2-3
Sport Life [Images] 4-5
A Day at the Races [Written Piece] 6-11
Poem Spread 12-13
LA to NYC [Images] 14-15
Eclipse: What’s Your Perspective? [Written Piece] 16-19
Back Cover 20
→ “Goodbye, Horses“ [Full PDF]
EVENT
In celebration of “Goodbye, Horses”, Bum Diary collaborated with the popular NYC Hip-Hop organization Nappy-Ass Radio to throw their first event @ Extra Butter Long Island City!
This event doubled as zine-release + sale along with a music event featuring perfomrances from friends of the blog.❗️ built with Sam Becker’s open source photo blog maker
→ Event flier, designed by yours truly
→ Pre-event, with the team!