Goodbye, Horses
Print, Layout
Designed the Bum Diary's first print edition in collaboration with the Riverside Art Museum
→ From scroll to staple, our photo‑first archive leapt from a digital blog to a Riverside Art Museum–backed zine in six months.
When
March –– April '25
For
Riverside Art Musuem
Discipline
Print, layout, identity
Tools
Figma, Adobe InDesign
Close to home
When my closest friends and I came together in the summer of 2024 to create the foundations of Bum Diary, it was on our goal list to expand our initial plans of being an internet-centric blog and move onto print. We didn’t know it would happen as fast as it did (within 6 months of being public!), or with a sponsorship from the Inland Empire‘s focal point for art, the Riverside Art Museum, but it happened!
Growing up visiting RAM (mostly at The Cheech exhibition) and having close ties to the city of Riverside because of my dad, I knew this was a special opportunity for me and my collaborators to create a tangible piece that further our mission of storytelling. What a nice measurable to show our reach!!!
How this happened
Since launching our blog in September of 2024, our audience and reader based grew to volume that struck the local I.E. creative scene and in partciular, Mariah Green– a curator at the Riverside Art Museum who apparently had been keeping a close eye on our work since the beginning. That’s the power of Instagram talking...
Mariah explained to our team in a Zoom that she was hosting an April exhibition called “Eclipse: What’s Your Perspective” and that she would also be interesting in contributing a 4-page written piece to our zine which would accompany 16 pages of whatever we want. Thus, birthed “Goodbye, Horses”...
Transforming a digital brand into print
Our focus was simple and expression based
A fun, informal introduction/about section about Bum Diary, its members, and mission
Design a zine that speaks the same visual language as our already established design direction, but with a twist
Lay a strong foundation for a print series that we could expand on!
Event
In celebration of “Goodbye, Horses”, Bum Diary collaborated with the popular NYC Hip-Hop organization Nappy-Ass Radio to throw their first event @ Extra Butter Long Island City!
This event doubled as zine-release + sale along with a music event featuring performances from friends of the blog.
