Developed the next stage of MAX's web experience
UX Lead, Redesign
An improved resource platform for donors, potential artists, and students to access MAX's productions

→ Media Art Xploration produces, develops, and deploys groundbreaking live-art experiences at the intersection of artistic expression, scientific inquiry, and technology in New York City
When
June — Aug '25
For
Bum Diary
Discipline
Head of Design
Tools
Figma, Framer, Notion
Challenges
1 –– Role Transition Mid-Project
2 –– Unclear User Needs
3 –– Aligning Business Goals with UX

5 Phase, 10 Week Timeline
Research + Discovery
Tasks: Research, competitive analysis, asset organization, site audit, and user flow maps published in Notion + FigJam
Audit
What works, what doesn't.

→ Home Page

→ Project Pillar Page

→ Become a Member Page
What we liked
Strong Visual Storytelling
Distinctive Brand Aesthetic
Engaging Footer
What needs work
Inconsistent Visual Hierarchy
Disjointed Component Design
Confusing Navigation Structure
Poor Content Grouping
Limited Accessibility & Scalability
Understanding external trends and expectations
To understand the landscape of our contemporaries and the general market, we looked at various design studios, archival sites, and NYC-based production companies to gather inspiration.

→ Become a Member Page
Personas of focus

Ashely → Curious college student
Wants to access STEM events, hackathons, and talks.

Patrick → Actor and tech enthusiast
Donor to MAX, doesn't have a clear idea of where is money goes.
Insight –> Arts organizations thrive when clear pillars, consistent components, and accessible navigation anchor rich storytelling.
Prototyping
Build site structure through wireframes and navigation flows.





Universal blocks & variants
Solutions
1 –– Comprehensive Design Process
2 –– Structured Design Collaboration
3 –– From Research to High-Level UX Solutions




Learnings
I didn’t land a traditional internship last summer, so I treated it as a pivot. I pitched myself as a freelancer, stepped into MAX, and grew into the UX lead. That transition taught me how to set a clear vision, make sharp calls, and turn boardroom ambiguity into user flows the team could rally around. I balanced outcomes and people, protected scope, kept a consistent component system, and gave interns direction without hovering. The result was confidence earned in motion: less perfectionism, more accountable design that serves donors, artists, and students.