Developed the next stage of MAX's web experience

UX Lead, Redesign

An improved resource platform for donors, potential artists, and students to access MAX's productions

→ Media Art Xploration produces, develops, and deploys groundbreaking live-art experiences at the intersection of artistic expression, scientific inquiry, and technology in New York City

When

June — Aug '25

For

Bum Diary

Discipline

Head of Design

Tools

Figma, Framer, Notion

Challenges

1 –– Role Transition Mid-Project

1 –– Role Transition Mid-Project

2 –– Unclear User Needs

2 –– Unclear User Needs

3 –– Aligning Business Goals with UX

3 –– Aligning Business Goals with UX

5 Phase, 10 Week Timeline

Research + Discovery

Tasks: Research, competitive analysis, asset organization, site audit, and user flow maps published in Notion + FigJam

Audit

What works, what doesn't.

→ Home Page

→ Project Pillar Page

→ Become a Member Page

What we liked

Strong Visual Storytelling

Strong Visual Storytelling

Strong Visual Storytelling

Distinctive Brand Aesthetic

Distinctive Brand Aesthetic

Distinctive Brand Aesthetic

Engaging Footer

Engaging Footer

Engaging Footer

What needs work

Inconsistent Visual Hierarchy

Inconsistent Visual Hierarchy

Inconsistent Visual Hierarchy

Disjointed Component Design

Disjointed Component Design

Disjointed Component Design

Confusing Navigation Structure

Confusing Navigation Structure

Confusing Navigation Structure

Poor Content Grouping

Poor Content Grouping

Poor Content Grouping

Limited Accessibility & Scalability

Limited Accessibility & Scalability

Limited Accessibility & Scalability

Understanding external trends and expectations

To understand the landscape of our contemporaries and the general market, we looked at various design studios, archival sites, and NYC-based production companies to gather inspiration.

→ Become a Member Page

Personas of focus

Ashely  → Curious college student

Wants to access STEM events, hackathons, and talks.

Ashely  → Curious college student

Wants to access STEM events, hackathons, and talks.

Ashely  → Curious college student

Wants to access STEM events, hackathons, and talks.

Patrick  → Actor and tech enthusiast

Donor to MAX, doesn't have a clear idea of where is money goes.

Patrick  → Actor and tech enthusiast

Donor to MAX, doesn't have a clear idea of where is money goes.

Patrick  → Actor and tech enthusiast

Donor to MAX, doesn't have a clear idea of where is money goes.

Insight –> Arts organizations thrive when clear pillars, consistent components, and accessible navigation anchor rich storytelling.

Prototyping

Build site structure through wireframes and navigation flows.

Universal blocks & variants

Solutions

1 –– Comprehensive Design Process

1 –– Comprehensive Design Process

1 –– Comprehensive Design Process

2 –– Structured Design Collaboration

2 –– Structured Design Collaboration

2 –– Structured Design Collaboration

3 –– From Research to High-Level UX Solutions

3 –– From Research to High-Level UX Solutions

3 –– From Research to High-Level UX Solutions

Learnings

I didn’t land a traditional internship last summer, so I treated it as a pivot. I pitched myself as a freelancer, stepped into MAX, and grew into the UX lead. That transition taught me how to set a clear vision, make sharp calls, and turn boardroom ambiguity into user flows the team could rally around. I balanced outcomes and people, protected scope, kept a consistent component system, and gave interns direction without hovering. The result was confidence earned in motion: less perfectionism, more accountable design that serves donors, artists, and students.