Developed the next stage of MAX's web experience
UX Lead, Redesign
An improved resource platform for donors, potential artists, and students to access MAX's productions
→ Media Art Xploration produces, develops, and deploys groundbreaking live-art experiences at the intersection of artistic expression, scientific inquiry, and technology in New York City
When
June — Aug '25
For
Bum Diary
Discipline
Head of Design
Tools
Figma, Framer, Notion
Challenges
5 Phase, 10 Week Timeline
Research + Discovery
Tasks: Research, competitive analysis, asset organization, site audit, and user flow maps published in Notion + FigJam
Audit
What works, what doesn't.
→ Home Page
→ Project Pillar Page
→ Become a Member Page
What we liked
What needs work
Understanding external trends and expectations
To understand the landscape of our contemporaries and the general market, we looked at various design studios, archival sites, and NYC-based production companies to gather inspiration.
→ Become a Member Page
Personas of focus
Insight –> Arts organizations thrive when clear pillars, consistent components, and accessible navigation anchor rich storytelling.
Prototyping
Build site structure through wireframes and navigation flows.
Universal blocks & variants
Solutions
Learnings
I didn’t land a traditional internship last summer, so I treated it as a pivot. I pitched myself as a freelancer, stepped into MAX, and grew into the UX lead. That transition taught me how to set a clear vision, make sharp calls, and turn boardroom ambiguity into user flows the team could rally around. I balanced outcomes and people, protected scope, kept a consistent component system, and gave interns direction without hovering. The result was confidence earned in motion: less perfectionism, more accountable design that serves donors, artists, and students.















