Developed the next stage of MAX's web experience

UX Lead, Redesign

An improved resource platform for donors, potential artists, and students to access MAX's productions

→ Media Art Xploration produces, develops, and deploys groundbreaking live-art experiences at the intersection of artistic expression, scientific inquiry, and technology in New York City

When

June — Aug '25

For

Bum Diary

Discipline

Head of Design

Tools

Figma, Framer, Notion

Challenges

1 –– Role Transition Mid-Project

2 –– Unclear User Needs

3 –– Aligning Business Goals with UX

5 Phase, 10 Week Timeline

Research + Discovery

Tasks: Research, competitive analysis, asset organization, site audit, and user flow maps published in Notion + FigJam

Audit

What works, what doesn't.

→ Home Page

→ Project Pillar Page

→ Become a Member Page

What we liked

Strong Visual Storytelling

Distinctive Brand Aesthetic

Engaging Footer

What needs work

Inconsistent Visual Hierarchy

Disjointed Component Design

Confusing Navigation Structure

Poor Content Grouping

Limited Accessibility & Scalability

Understanding external trends and expectations

To understand the landscape of our contemporaries and the general market, we looked at various design studios, archival sites, and NYC-based production companies to gather inspiration.

→ Become a Member Page

Personas of focus

Ashely  → Curious college student

Wants to access STEM events, hackathons, and talks.

Patrick  → Actor and tech enthusiast

Donor to MAX, doesn't have a clear idea of where is money goes.

Insight –> Arts organizations thrive when clear pillars, consistent components, and accessible navigation anchor rich storytelling.

Prototyping

Build site structure through wireframes and navigation flows.

Universal blocks & variants

Solutions

1 –– Comprehensive Design Process

2 –– Structured Design Collaboration

3 –– From Research to High-Level UX Solutions

Learnings

I didn’t land a traditional internship last summer, so I treated it as a pivot. I pitched myself as a freelancer, stepped into MAX, and grew into the UX lead. That transition taught me how to set a clear vision, make sharp calls, and turn boardroom ambiguity into user flows the team could rally around. I balanced outcomes and people, protected scope, kept a consistent component system, and gave interns direction without hovering. The result was confidence earned in motion: less perfectionism, more accountable design that serves donors, artists, and students.